Salesforce is among the most popular CRMs, with the largest industry market share of 23%. The platform’s dedication to building customer relationships with its clients and helping them have better customer relations sets Salesforce apart from its competitors.
This article narrowed down the key Salesforce statistics in 2024, pointing out the company’s year-over-year growth, market share, and more. Continue on to learn more about this amazing SaaS business.
Editor's Choice:
- Over 150,000 companies use Salesforce as their CRM tool as of 2024.
- Salesforce has 70,000 employees as of 2024.
- Salesforce is the number one CRM industry in 2024, with a 23% market share.
- The annual projected revenue of Salesforce for the 2024 fiscal year is $31 billion.
- Salesforce has made over 72 acquisitions as of 2024.
- The US is the major Salesforce customer by country, with a 61.8% total share.
How Many Companies Use Salesforce in 2024?
As of August 2024, over 150,000 companies and organizations use Salesforce as their CRM tool. About 90% of Fortune 500 companies use Salesforce, with 62.1% of the companies using it residing in the US.
Some of the top companies using Salesforce include:
- Spotify
- The New York Post
- Amazon Web Services
- US Bank
- Walmart
- American Express
- Toyota
- T-mobile
- BMW
On top of these biggest names, it must be noted that 49% of Salesforce customers are small businesses with less than 50 employees, and 40% are medium-sized companies. Only 11% of Salesforce clients comprise the largest enterprises with over a thousand employees.
The following sections present you with the most relevant Salesforce statistics in 2024 in different categories.
| 💡 Did You Know? Salesforce once popularized the tagline “The End of Software” in the early 2000s. This tagline predicted the development of cloud services in place of traditional applications. Over two decades later, Salesforce did not exactly end standard software, but the company’s game-changing innovation paved the way for the widespread use of cloud-based web applications today. |
General Salesforce Statistics in 2024
The global Salesforce ecosystem is 5 times bigger than the company itself, as estimated by IDC. This partner ecosystem consists of ISVs (independent software vendors) and consultancies, making $4.96 for every dollar that Salesforce earns in 2021. This number is estimated to grow to $6.19 in 2026, showing a steady increase in Salesforce’s reach.
Learn more about the Salesforce SaaS company through the following general statistics.
1. Salesforce has 70,000 employees as of 2024.
(Fortune)
Salesforce recorded 79,390 employees in 2022. However, in 2024, there was a 10% reduction in its workforce, so the number of employees is anticipated to decrease to approximately 70,000 by the end of 2024. This layoff resulted from reduced revenues and job cuts for some of their users, especially tech companies.
2. Salesforce will be the leader in the CRM industry in 2024, with a 23% market share.
(Vention Teams)
Salesforce holds one-third of the global CRM market share as of 2024. Some top competitors of Sales in the CRM industry.
Below are the market shares of the major competitors in the CRM industry.
| CRM Tool | Market Share |
| Salesforce | 23% |
| Microsoft | 5.7% |
| Oracle | 4.8% |
| SAP | 4.6% |
| Adobe | 2.6% |
3. As of 2024, Salesforce has 84 offices in 110 offices worldwide.
(Salesforce)
Unsurprisingly, Salesforce has offices scattered around the globe, seeing that it is the number one CRM tool in the industry. There are about 110 offices located in 84 cities across the globe. There are also Salesforce Towers in:
- Atlanta
- Georgia
- Dublin
- London
- New York
- Paris
- Tokyo
- San Francisco
Two Salesforce Towers are currently in development for Sydney and Chicago.
4. Salesforce has made over 72 acquisitions as of 2024.
(Crunchbase)
Salesforce has spent over $62.1 billion buying over 72 companies since its existence. Below are the companies bought by Salesforce and the amount:
| Company | Amount($) |
| Slack | 27.7 billion |
| Tableau | 15.7 billion |
| MuleSoft | 6.5 billion |
| Demandware | 2.8 billion |
| ExactTarget | 2.5 billion |
| ClickSoftware | 1.35 billion |
| Vlocity | 1.33 billion |
5. The annual projected revenue of Salesforce for the fiscal year is $31 billion.
(Macrotrends)
Salesforce's annual revenue in 2022 was $26.492 billion, a 24.66% increase from 2021 ($21.252 billion). This went up to $31.352 billion as of July 2024, showing an 18.35% increase from 2022, and is the highest revenue recorded by Salesforce to date. The subscription and support segment made about $29 billion in revenue.
6. As of 2024, Salesforce is valued at $200 billion.
(Companies Market Cap)
According to the latest statistics, Salesforce is the world’s 49th most valuable company, with a market value of $200.12 billion as of October 2024. This is a 50.94% increase from the 2022 valuation of $132.58 billion.
7. 35.7% of global employees in Salesforce are female.
(Salesforce)
In 2022, about 38.1% of Salesforce Global employees are women, an increase from 33.9% in 2021. As of 2024, about 35.7% of global employees in Salesforce are female, 64.1% are male, and 0.2% of the employees are non-binary, other, or undisclosed.
Salesforce Client Share Per Industry
Salesforce is popular among many businesses of all sizes because of how the company tailors its products to work with various industries and department needs. The company currently has 12 industry clouds, including:
- Retail
- Media
- Consumer goods
- Financial services
- Energy and utilities
- Travel and hospitality
- Public sector
- Healthcare and life sciences
- Education
- Communications
- Manufacturing
This section shows important Salesforce statistics of the company’s share of clients per industry and the technology’s usage in every organization’s departments.
8. Around 29.2% of Salesforce clients are from the professional services industry.
(Statista)
The highest share of Salesforce customers come from the professional service industry, such as Accenture, KPMG, Bain and Company, and many more. Overall, they form 29.2% of Salesforce clients, followed by the manufacturing industry (11%) and the banking and financial industry (9%).
| 💡 Did You Know? By 2025, 88% of professional services organizations will have embraced cloud computing. The manufacturing sector follows at 11%, followed by the banking and finance sector at 9%. |
9. 100% of sales departments among Salesforce customers use their cloud services.
(IDC)
Being the best customer relation management (CRM) tool, it is no wonder that 100% of sales departments among this SaaS company’s clients use Salesforce Cloud Service. Salesforce products are also widely used in other departments, such as:
- IT (73%)
- Customer support (58%)
- Marketing (56%)
- Finance/admin (56%)
- Product development (51%)
- Products/operations (50%)
Salesforce Client Share Per Country
Salesforce and its ecosystem are projected to generate up to $1.6 trillion worldwide in 2026. This includes the value Salesforce clients will contribute to their local economies by using this SaaS company’s technologies. The countries with the largest additional revenue are the following:
Learn more about Salesforce’s regional and global statistics in this section.
10. The US is the major Salesforce customer by country, with a 61.8% total share.
(Ascendix)
Businesses and companies in the United States make up the highest number of users of the Salesforce CRM platform. Others include:
| Country | Share |
| United States | 61.8% |
| United Kingdom | 13.9% |
| France | 4.9% |
| Netherlands | 3.2% |
| Germany | 2.7% |
| Australia | 1.8% |
| Other | 12.6% |
11. The US yields the highest revenue of $21.25 billion as of 2024.
(Demand Sage)
The United States, with a 61.8% share, is the region with the largest market for Salesforce, yielding a revenue of $21.25 billion in 2024. Coming second is Europe, with $7.16 billion, and Asia Pacific, with $2.9 billion. Compared to 2022 data, the US made an annual revenue of $18 billion. Europe recorded revenue of $6 billion, while Asia Pacific had $2.5 billion.
12. 650 companies are using Salesforce in India.
(BuiltWith, DataFlair)
According to the BuiltWith lead list, Salesforce has 650 clients in India, ranging from small to large enterprises. Some of the most prominent ones are the following:
- Air India
- Sun Pharma
- Philips
- DelhiVery.com
- Aricent Group
- KONE
- Motorola
13. About 180,043 websites worldwide use Salesforce.
(Built With Trends)
Over 180,043 hosted websites use Salesforce as of 2024, but out of this huge number, only 46,779 sites are active. About 25,230 websites in the United States use the Salesforce CRM software, while 2,348 in the United Kingdom and 2,246 in Australia use it.
Conclusion
With a wide gap between its competitors, Salesforce is the leader of the CRM industry with its all-in-one feature that is rare to find in a single provider. The 150,000 businesses using Salesforce support this leading SaaS company, and its state-of-the-art technology also supports their growth.
Looking at the consistent increase in Salesforce’s users and revenues over the years, you will agree that the platform is doing wonders for businesses of all sizes. Not only that, Salesforce also helps bolster global economies. At this point, it is not an exaggeration to say that the Salesforce ecosystem is an economy with its sheer size and global impact.
Salesforce Statistics FAQs
Does Salesforce have a future?
Salesforce has a future, and so does the entire cloud-computing infrastructure, which is expected to top $1 trillion in 2024. As long as it saves time and money, companies are expected to migrate to the cloud.
Who is Salesforce’s biggest customer?
Walmart is the biggest Salesforce customer in annual revenue ($611.3 billion).
What is Salesforce’s biggest product?
Sales Cloud is Salesforce’s flagship product and is also the most used service – 100% of Salesforce clients’ sales departments use this.
Sources:
